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“Sensing opportunity, the Austrians struck a deal with the Thai manufacturer. They'd each invest $500,000 into a new company, Red Bull GMBBH.”
“It was late summer 1985. The Austrian Grand Prix was on at the eye cream, now known as the Red Bull Ring. Austrian driver Gerard Burgerer was in the midst of his second season... when a random guy, Dietrich Mastitz, walked up to him and pitched his novel business idea... Matosits offered $10,000 to Burger in exchange for carrying his drink around.”
“It was late summer 1985. The Austrian Grand Prix was on at the eye cream, now known as the Red Bull Ring. Austrian driver Gerard Burgerer was in the midst of his second season... when a random guy, Dietrich Mastitz, walked up to him and pitched his novel business idea... Matosits offered $10,000 to Burger in exchange for carrying his drink around.”