Starbucks SBUX

Starbucks shares have soared over 8% following a strong Q2 sales report, which revealed a 6.20% increase in comparable sales, far surpassing expectations. The company raised its full-year sales forecast to at least 5%, supported by robust revenue of $9.53 billion and a significant 32% year-over-year rise in earnings per share. Earlier initiatives, including a new bonus program for baristas, are aimed at improving customer service quality, with the goal of enhancing overall customer engagement and satisfaction in a competitive market.