Netflix NFLX

Netflix's market share is under significant threat as the company faces its first subscriber loss in over a decade, shedding 200,000 users in early 2022 and anticipating losses of up to 2 million more. These challenges have triggered a drastic 67% decline in its stock price in 2026 to around $87.35. To combat this downturn, Netflix is implementing a new ad-supported subscription model, planning significant layoffs, and initiating a $25 billion stock buyback to restore investor confidence. Despite efforts to rebound and positive revenue growth in recent quarters, the competitive streaming landscape continues to pose serious hurdles for the company.