Equity intelligence report • May 21, 2026
McDonald's Corporation continues to demonstrate robust financial performance, highlighted by a recent 5.7% increase in global comparable sales and a 6.8% rise in U.S. sales. The company is launching a targeted Ramadan advertising campaign in Germany alongside the introduction of its largest burger yet, the Big Arch, to attract customers seeking premium dining options. Despite facing challenges in the fast-food market, including pricing pressures and fluctuating stock prices, McDonald's is set for substantial expansion, with plans to open around 2,600 new restaurants by 2026 and projections for revenues to reach $30.6 billion by 2028.
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