Kraft Heinz is investing $600 million to maintain its market volumes as it confronts anticipated declines in organic net sales of 1.5-3.5%. The CEO pointed to financial struggles among lower-income shoppers affecting demand, even as the company celebrates four consecutive earnings per share beats and a 59% rise in free cash flow. With rising input costs projected at 4%, Kraft Heinz has also launched its largest marketing campaign to date, while dealing with high debt highlighted by its recent €1 billion issuance of senior notes.