In a decisive response to mounting reputational risks, management is launching a joint task force with key wholesalers to revamp distribution and marketing strategies while also clarifying independent contractor guidelines. This shift reflects a recognition of broad dissatisfaction with direct-to-consumer efforts and a pressing need to improve user trust in the platform. Enhanced human support features and stricter ad-review policies will further aim to combat exploitative content, addressing both user engagement and regulatory scrutiny before reputational damage deepens.
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