Snap Inc. is set to launch an independent subsidiary, Specs, to focus on developing augmented reality smart glasses, aiming to attract external investment amid ongoing financial challenges. While the company is seeing a rise in daily active users and a projected revenue growth of 9.12% to $1.7 billion, its shares have declined 30.3% over the past year and trade 51% below their estimated fair value. The upcoming quarterly earnings report highlights expectations of a 6.25% decline in earnings per share, as Snap faces fierce competition from Meta and TikTok in a shifting advertising landscape.