AT&T Inc. is grappling with a 3.7% drop in its stock price, now at $24.87, following a downgrade from BNP Paribas Exane that lowered its price target to $28. In a bid to combat this downturn, the company has introduced new offers including up to $800 for customers to break contracts and unlimited plans starting at $30 per month. However, despite these efforts, AT&T faces challenges including increasing wireless churn and a significant drop in revenue from legacy services, as it prepares to release its first-quarter 2026 earnings report.