Nike's stock has plummeted over 15%, hitting an 11-year low following disappointing earnings and a forecast of declining sales, particularly in its crucial Chinese market. Analysts warn of significant headwinds from high tariffs and increased competition, leading to a downgraded outlook that has investors worried amidst a sharp decline in revenue and profit margins. The incoming CEO must navigate these challenges, including the need to rebuild relationships with wholesalers, while inventory issues and a strategy focused on discounting have further complicated the company's recovery prospects.

“$NKE Nunca pudo superar la TL mas allá de algún fake breakout y se derrite post balance. Vuelvo a poner los targets a la baja para tener un horizonte hacia donde podría llegar 🏄♂️”

“$NKE hit its 11-year intraday low after giving a weaker-than-expected sales outlook for its current quarter during its Q3 earnings report.”

“ナイキ(NKE)の月足:2009年金融危機安値から引いた固定VWAPを割っています。”

“Consumer discretionary is 'the last place you want to be right now,' BCA Research strategist @PeterBerezinBCA says on $NKE.”

“Nike $NKE is down over 13% after reporting better-than-expected earnings yesterday…”

“ナイキ(NKE)は、業績見通しを下方修正し、スポーツウェア部門や中国、EMEA(欧州・中東・アフリカ)地域における事業立て直しの進展が鈍いことから、2026年を通じて売上高の低迷が続くと予想です。”

“there is still the dividend. They are paying dividend. Okay, it's not that much, but already above 2% it is something.”

“how are we going to return to doubledigit net profit margins over time is also the key risk there and key analyst worry. If they can return, great.”
“if they hit 6 billion times 30p ratio, which is just the market, nothing exuberant, that's a market cap of 180 billion. That's double now.”

“the downside is 10 20% maybe while the upside is 2x which makes Nike a strong risk andreward buy.”

“Nike, not much downside, significant upside.”

“Nike is scheduled to report quarterly financial results after the stock markets close on December 18th, 2025, and investors are asking me if they should buy Nike stock before the company announces this huge investor update.”