Nike Inc. is enduring a severe downturn, with its stock tumbling 76.5% from its peak to a 12-year low due to disappointing footwear sales and misaligned marketing strategies. Compounded by competitive pressures and leadership challenges, the company has announced 1,400 layoffs and aims to revitalize its wholesale business amid projected losses of 29.6% for fiscal 2026. However, new product launches and strategic investments, including backing from influential figures like Tim Cook, may signal potential recovery despite the current tumultuous landscape.
Click a month on the chart to update the report below.
