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“So, for example, you can have the exact same odour and you can call it body odour, and you don't like it. And you take that odour and call it a fine French cheese, and then people like it more. And that is an example of a top-down influence that actually shapes the way the brain is processing that thing.”
“So, for example, you can have the exact same odour and you can call it body odour, and you don't like it. And you take that odour and call it a fine French cheese, and then people like it more. And that is an example of a top-down influence that actually shapes the way the brain is processing that thing.”