Lululemon Athletica Inc. has rolled out a bold five-year strategy to double its revenue to $12.5 billion, aimed at bolstering its competitive edge against Nike. The plan includes significant growth targets, such as quadrupling international revenues and doubling earnings from its men's and digital divisions. Following this announcement, Lululemon's stock rose by 2.2%, indicating positive investor sentiment despite a challenging past year marked by a 30% drop in shares.