Bloomberg Boosts Engagement with Risk and Skill Games
PILLAR DIAGNOSTIC // WEEKLY · WEEK 14
Confidence
85%
“The engagement of users with daily puzzles and quizzes is expected to increase, bolstered by the live status of Alphadots, attracting players and encouraging participation in both risk-based and skill-based activities.”
Action: Promote the interactivity of both the Alphadots game and the risk-taker quiz to boost overall engagement across platforms.
THE MECHANICS
Tape & flow
Engagement with daily puzzles and briefings is encouraged across different platforms.
THE MACHINE
Operational momentum
Bloomberg is promoting a weekly news quiz for risk-takers.
THE MAP
Structure & constraints
a riddle about solving Alphadots with a spring reference.
THE MOOD
Consensus & positioning
Alphadots, a word game from Bloomberg, is currently live.
