Subject
Brown-Forman (BF.B) > downward stock performance
Quote from Video
The company's really adamant about not discounting. So it's just going to show up in sales. So one way or the other that inventory is going to, you know, impact them. It's either through gross margins or sales. They say it's not going to be gross margins, so then it's going to be sales. So that's why I'm sort of still predicting that this is going back on your short signal.
“The company's really adamant about not discounting. So it's just going to show up in sales. So one way or the other that inventory is going to, you know, impact them. It's either through gross margins or sales. They say it's not going to be gross margins, so then it's going to be sales. So that's why I'm sort of still predicting that this is going back on your short signal.”